Turning research, data and consumer trends into clear social media strategy.
Rather than following trends at surface level, EMK Insight looks at the data behind changing consumer behaviour to understand what is driving it, why it matters for brands, and how those insights can be translated into stronger content, positioning and social strategy.
The aim is to bridge the gap between research and real-world marketing, helping brands make more informed decisions based on evidence rather than assumption.
Beauty's Trust Problem: Are Brands Measuring the Wrong Things?
The beauty industry is rarely short of conversation. Yet social media visibility does not automatically translate into consumer trust or purchasing intent. This EMK insight article uses consumer and social media data and intelligence to explore how beauty brands can move from trend-led content towards more purposeful, evidence-informed social media strategies.
Beyond the Cup: How Coffee Brands Build Value
When brands can no longer compete predominantly on price, communicating value becomes more important.
Coffee is no longer just about what’s in the cup. It’s about the value consumers see beyond it. As rising input costs, supply pressures and tighter regulation reshape the coffee market, competing on price alone is becoming increasingly difficult. As expectations around quality, origin, transparency and experience rise, the brands that can make those points of value visible are better placed to stand out.
EMK Insight articles are informed by research and data from established industry sources, including GlobalData, WGSN and other recognised market, consumer and trend intelligence platforms. Data and insights are used for commentary and analysis purposes and may reflect the information available at the time of publication.