Our Services

EMK provides a range of packages which can be tailored to fit your brands needs perfectly. Please get in touch for a free consultation and for further information on the packages we offer.

Social Media Management & Brand Storytelling

Ongoing social media management designed to create a consistent, strategic and recognisable brand presence. From content planning and copywriting to brand storytelling, community management and performance reviews, every element is considered as part of the bigger picture.

This is for brands that want to show up consistently online without managing everything themselves, while also building a stronger identity and more recognisable presence.

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    • Social media strategy

    • Monthly content planning

    • Content pillars and recurring themes

    • Brand storytelling and messaging

    • Caption, hook and CTA copywriting

    • Scheduling and publishing

    • Community management

    • Trend and content opportunity research

    • Creative direction

    • Campaign and launch planning

    • Performance tracking and monthly reporting

    • Ongoing strategy refinement

  • 01 - Discover
    We start by understanding your brand, audience, goals and current social presence.

    02 - Define
    Your messaging, content direction and storytelling themes are shaped into a clear strategy.

    03 - Plan
    Content is mapped around your priorities, campaigns, audience and wider brand goals.

    04 - Manage
    Your content, copy, publishing and ongoing social activity are handled consistently.

    05 - Refine
    Performance is reviewed regularly so the strategy can evolve around what is working.

  • Foundation
    Consistent, professionally managed social media with clear planning, publishing and ongoing support.

    Growth
    A more strategic approach combining management, content direction, community building and ongoing optimisation.

    Signature
    Our most comprehensive level of support, combining full social management with deeper brand storytelling, creative direction and strategic development.

    Enquire to receive full package details and pricing.

Social-first photo and video content created to give your brand a stronger, more consistent visual presence. From creative direction and planning to filming, photography and editing, every asset is created with your brand identity, audience and content goals in mind.

This is for brands that want high-quality, considered content without having to plan and produce everything themselves, whether for ongoing social use, a launch or a specific campaign.

ON SITE - IN STUDIO - REMOTE

Content Creation

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    • Pre-shoot discovery

    • Creative direction

    • Moodboard and visual references

    • Shot list

    • Reel and short-form video concepts

    • Photography

    • Vertical video

    • Product, lifestyle and detail content

    • B-roll

    • Editing and basic colour correction

    • Text overlays/subtitles where required

    • Platform-ready exports

    • Organised final asset delivery

  • 01 - Discover
    We start with your brand, audience, objectives and the type of content you currently need.

    02 - Creative Direction
    I develop the concepts, moodboard, visual references and shot list so every piece of content has a clear purpose.

    03 - Create
    We capture a varied mix of photo and video content built specifically for social media.

    04 - Refine
    The strongest assets are selected and edited, with formatting, colour correction, text or subtitles where required.

    05 - Deliver
    Your final content is organised and delivered ready to use across your social channels.

Social media Strategy

A tailored strategy designed to give your social presence more direction, purpose and consistency. I look at your current content, audience, competitors, positioning and performance to create a clear plan for what you should be communicating and how.

This is for brands that want to manage their own social media but need expert direction on what to post, who they are speaking to, where the opportunities are and how to move forward strategically.

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    • Strategy deck

    • Social audit

    • competitor analysis

    • audience profiles

    • positioning recommendations

    • content pillars

    • example content ideas

    • recommended posting plan

    • KPIs

    • 30/60/90-day roadmap

  • 01 - Audit
    I analyse your current social presence, content and performance to understand where you are now.

    02 - Research
    Your audience, competitors, industry and wider content landscape are explored to identify opportunities.

    03 - Position
    We clarify who you are speaking to, what makes your brand distinctive and what your social presence should communicate.

    04 - Build
    I develop your content pillars, platform approach, growth strategy, posting direction and KPIs.

    05 - Roadmap
    Everything is translated into clear recommendations and practical next steps you can implement.

An in-depth review of your current social presence, identifying what is working, what could be improved and where valuable opportunities may be being missed. I assess your content, messaging, visual identity, performance and positioning before turning the findings into practical recommendations.

This is for brands that know their social presence could be stronger but are not sure what needs changing or where to focus first

Social media Audit

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    • Profile and bio review

    • Content and visual audit

    • Caption, hook and CTA review

    • Performance analysis

    • Brand positioning review

    • Competitor comparison

    • Growth opportunities

    • Priority recommendations

  • 01 - Review
    I assess your profile, branding, messaging and overall social presence.

    02 - Analyse
    Your content and performance are examined to understand what is working and what is holding you back.

    03 - Compare
    I review relevant competitors and identify gaps or opportunities within your space.

    04 - Identify
    The biggest opportunities across content, positioning, visuals, engagement and growth are prioritised.

    05 - Recommend
    You receive practical recommendations showing exactly what to improve next.

A deeper exploration of the story, personality and messaging behind your brand. Together, we create a clearer foundation for how your brand should sound, what it should stand for and the themes your audience should consistently associate with it.

This is for brands that have a strong product or idea but need more clarity around how to communicate who they are, what makes them different and how to build a stronger emotional connection with their audience

Branding & Storytelling

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    • Brand discovery

    • Brand storytelling document

    • Core brand story

    • Brand personality

    • Tone of voice

    • Messaging pillars

    • Storytelling themes

    • Example captions

    • Example hooks

    • Content examples

    • Do/don't guidance

  • 01 - Discover
    We explore the story behind your business, your purpose, values, audience and ambitions.

    02 - Define
    I establish the core narrative, positioning and messages that should sit at the heart of the brand.

    03 - Shape the Voice
    Your personality, tone of voice and communication style are developed into something recognisable and consistent.

    04 - Build the Story
    I create the storytelling pillars and recurring narratives your brand can return to across its content.

    05 - Bring It to Life
    The strategy is translated into practical examples showing how your story can appear through social content, campaigns and launches.

Your brand is unique, and your support should be too.

Services can be thoughtfully tailored to suit your goals, vision and the level of support you’re looking for.

Ready to take the next step?

Fill out the enquiry form to get in touch, alternatively email me directly at emiliemckenna@icloud.com